At ROSCH Tourism Consultancy, we deliver end-to-end trade representation and market expansion strategies across the UK, Ireland, and/or DACH travel markets. We connect global travel partners—including Tourism Boards, Hotels, DMCs, and Airlines—with key regional trade networks. By combining proactive account management, targeted marketing campaigns, and commercial negotiation, we transform complex market landscapes into sustainable growth.
Strategic B2B Sales & Account Management
-
Targeted Trade Engagement: Building and executing comprehensive sales strategies to connect your brand with key UK&I tour operators, travel agents, consortia, and OTA partners
-
Key Account Growth: Proactively managing industry relationships to secure preferred partner status and maximise year-on-year revenue
-
Contracting & Negotiation Support: Guiding you through the UK procurement landscape, from initial introductions to successful commercial agreements
-
Industry Events: Represent your product/destination at key industry events and arrange targeted B2B meetings with key decision makers (e.g. WTM, ITB, ATM etc.)
Trade Marketing & Brand Positioning
-
B2B Campaign Strategy: Designing and executing bespoke co-marketing campaigns with leading UK travel brands to boost visibility and drive bookings/arrivals
-
Trade PR & Communication: Keeping your brand top-of-mind within the UK travel media and trade agent networks through regular newsletters, press releases, and targeted updates.
-
Event & Fam Trip Management: Planning and executing roadshows, trade events, and educational familiarisation trips that convert into sales.
-
Brand Localisation: Adapting your global marketing assets and messaging to align and be integrated in agreed campaigns
Trade Training & Market Intelligence
-
Bespoke Training Programs: Developing and delivering face-to-face workshops and webinars to educate agents and product managers on your product/destination.
-
UK Market Insights: Providing intelligence on UK travel trends, economic shifts, consumer behaviour, and competitor analysis to keep you ahead of the curve.
-
Performance Tracking & Reporting: Delivering transparent, data-driven insights and regular KPIs to measure the exact impact of your trade engagement activities.
-
Advisory & Consulting: Offering strategic advice on how to navigate changing UK travel regulations, consumer protection laws, and industry landscape shifts.
Commercial Distribution
-
Channel Optimisation: Evaluating and refining your distribution mix to ensure your product/destination is seamless, visible, and easily bookable across all key channels.
-
Pricing & Yield Strategy: Helping you structure competitive, market-sensitive pricing and incentive programs tailored specifically for UK&I trade partners.
-
Trade Contracting & Commercial Terms: Structuring robust tour operator and wholesaler contracting frameworks—including commission models and co-op marketing agreements—to maximise volume.
-
New Market Entry: Designing end-to-end launch roadmaps to successfully introduce new airlines, hotels, or DMCs to the competitive UK&I marketplace.
