About
With over 15 years of experience across airlines, hotels, and tourism boards—alongside two decades of living in Asia—I founded ROSCH Tourism Consultancy to help brands navigate the complexities of the global travel market. I specialise in accelerating growth through robust commercial strategies and the optimisation of distribution channels, ensuring your business is positioned for maximum growth. Having managed multi-stakeholder and cross-cultural environments—including government liaison—I bring a multilingual perspective to the UK/I and DACH markets. My aim is to leverage my established leisure networks to turn your commercial goals into sustainable success.
My journey across the travel ecosystem has given me the opportunity to shape commercial and sales strategies from every angle. I’ve driven revenue for global airlines including Air France/KLM, Air New Zealand, and Garuda Indonesia, managed regional accounts for IHG Hotels & Resorts, and worked in-house for the Dubai Department of Economy & Tourism (DET). Most recently, I led the UK-based agency team representing the Saudi Tourism Authority, steering destination strategy across a dynamic, rapidly developing market.
Throughout my career, my core focus has always been on driving commercial partnerships. Over the years, I have built an established network within the UK & Ireland luxury/leisure travel trade segment, giving my clients direct access to decision-makers.
I launched the consultancy because I enjoy connecting the dots—bridging the gaps between overarching strategy, distribution, and on-the-ground trade representation. Whether you are a Tourism Board, Hotel, Airline, or DMC looking to expand your footprint across the UK, Ireland, and DACH markets, or a Tour Operator seeking to drive joint marketing activations and strategic partnerships with Tourism Boards, I am here to turn that complexity into sustainable growth.